The Business Case for Women-Friendly Workspaces (and How to Create Them)
Apr 11, 2025
The Business Advantage of Gender-Inclusive Workplaces
Creating women-friendly workplaces is not just about diversity quotas - it’s about fostering an environment where women can thrive. Research shows that boosting female workforce participation could add £74.4 billion to the UK’s GDP over the next decade (PwC UK). Additionally, companies with strong gender diversity in leadership consistently outperform their peers financially.
- Companies with less than 30% female representation at the executive level are significantly less likely to achieve financial success.
- A McKinsey report highlights that companies in the top quartile for female representation are 18% more likely to financially outperform those in the bottom quartile.
- Organisations with gender-diverse executive teams tend to be 27% more financially successful than those with lower diversity levels (McKinsey).
Leadership’s Role in Creating Inclusive Workspaces
Leadership must set the tone for inclusivity by implementing transparent policies around pay equity, parental leave, and career advancement opportunities. This creates a supportive work culture that allows women to thrive.
A culture of allyship, where men and women actively support gender diversity, leads to stronger workplace inclusion. A 2018 study found that male executives trained in allyship are more likely to address gender inequality issues than those who are not (Mattingly Study).
Mentorship and Career Advancement
A study found that 85.5% of respondents believe mentorship significantly impacts women's career advancement (APA, Female Leaders).
Leaders should actively mentor and sponsor women, providing access to executive roles and professional development opportunities.
Women bring valuable perspectives and skills that might otherwise be overlooked. Creating opportunities for their success can directly contribute to the success of your business.
- Women bring diverse perspectives that improve decision-making and efficiency (Women in Tech).
- Women who join women-led professional organisations enhance leadership skills, expand networks, and gain support for leadership roles (Human Resource Development Quarterly).
- Companies should support women in joining such organisations as part of their professional development strategies.
Breaking Barriers and Creating Pathways
Despite progress, women still face challenges in the workplace. Here’s ways to create a roadmap to success.
- Career Advancement: A 10% increase in female executive representation leads to a 2.1% rise in female employees and managers across the organisation (McKinsey).
- Leadership Development: Supporting female leadership pathways fosters an inclusive corporate culture, making success more accessible to all employees.
- Flexible Work Models: Addressing barriers such as work-life balance concerns can help retain top female talent.
Creating women-friendly workplaces is a leadership priority that benefits businesses, employees, and the broader economy. By championing mentorship, allyship, and gender-inclusive policies, companies can ensure that women have the tools and opportunities needed to succeed. Investing in female leadership is not just a moral decision - it’s a strategic one that drives growth, innovation, and long-term success.
Introducing ROI Genie: AI-Powered Solutions for Gender Diversity in the Workplace
This is why, at WCorp, we're tackling this issue head-on. We're developing an AI called ROI Genie to quantify the ROI of hiring and supporting women in the workplace.
Our goal? To provide businesses with the hard data they need to make informed decisions about gender diversity.
As we develop ROI Genie, I'm wondering if anyone on here is brave enough to take a hard look at their business.
We all know by now that the gender makeup of your company, at EVERY level, has a direct correlation to your profits. ROI Genie aims to quantify this figure for you. While still a work-in-progress, we're excited about its potential to drive change.
How do you see AI shaping the future of diversity in tech? Head over to LinkedIn to share your thoughts!