Blog

The WCorp Blog is a hub for thought-provoking insights on women's empowerment and workplace diversity. Read to explore the impact of gender equality in today's business landscape.

Who’s looking out for the women? I’m worried about the “soft girl” movement  Feb 21, 2025

In Sweden, young women are electing not to work. Why? 

“It’s about leaning away from this ‘girl boss’ ideal,” says one researcher about Sweden’s “soft...

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Two types of employees that will revolutionise your start-up (but be careful of the three-year surge) Feb 14, 2025

Why Most Startups Fail – And How Yours Can Succeed 

10% of start-ups fail in the first year, on average, and 70% fail in years 2-5 (ExplodingTopics). But yours doesn’t have...

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The ÂŁ25k Problem: Flexible vs Fixed Leadership Feb 07, 2025

Great leadership is flexible. 

  • Adapting to the behaviour of the market 
  • Adapting to the needs of the business 
  • Adapting to the needs of the employees 
  • Recognising that employee...
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Lead Like A Woman - and change the corporate landscape forever Jan 31, 2025

Companies will hire male CEOs and then spend MILLIONS teaching them how to think like a woman.

Or, in other words… 

“What's the one thing you would change in the world today to...

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Survival Mode: Why I’m Telling Working Mothers To Dream Bigger Jan 24, 2025

Working Mothers Leaving the Workforce

Why do 17% of women leave employment completely in the five years following childbirth, compared to 4% of men? (Understanding Society)

What about the 24% of...

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What do working women owe their families? Thoughts on work vs housework from the CEO of WCorp Jan 17, 2025

Did you know:

  • 42% of women report feeling burnout from balancing work and home responsibilities (McKinsey)
  • Women spend 2.8 times more hours on unpaid care and domestic work than men (UN Women)

...

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The 11-Year Challenge: Navigating Perimenopause in the Professional World Jan 10, 2025

A recent poll I conducted on LinkedIn revealed that 83% of respondents believe leadership needs training on perimenopause as a “legitimate reason” for workplace accommodations. Only 11%...

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Women Innovators: The Change Agents Organizations Can't Afford to Ignore Jan 03, 2025

I'm stunned. I've championed women's innovation for a long time now, but even I wasn't prepared for these numbers:

  • Women are 83.7% more likely to introduce product innovations (PMCID) 
  • Women...
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